For counties, DMOs, chambers & businesses
Your county is already part of the trip. Join the platform that connects it.
Xperistar is a Destination Operating Platform, shared regional infrastructure that connects travelers, businesses, and communities across Northeast Tennessee's eight counties, while every partner keeps its own identity.
AI has changed how travelers find you
Trip planning is moving from Google searches to AI assistants that recommend regions with structured, connected, machine-readable data. Every page on this platform carries schema.org markup an AI agent can read. A brochure website is invisible to that future; this platform is built for it.
Travelers don't see county lines
A visitor does Bristol on Friday, Roan Mountain on Saturday, and Jonesborough on Sunday, three jurisdictions, one trip. Today each county markets alone. Xperistar packages the region the way visitors actually travel, which lengthens stays and spreads spending across every member county.
The gap is a density gap
Per resident, Sevier County generates $38,822 in visitor spending. Davidson County generates $15,664. This region generates $1,742. With 532,283 residents, every $1,000 per resident recovered is worth more than $532M a year in new visitor spending. Density moves after arrival, and after arrival is where a platform operates.
Marketing collateral expires. Infrastructure compounds.
A regional association can promote you; only a platform can operate with you. Xperistar is the operating layer, discovery, itineraries, passport membership, partner analytics, and a shared data spine, that keeps working after every campaign ends.
Your identity stays yours
Xperistar amplifies each county's story. Local ownership, local brands, local voice, connected through shared infrastructure, the way counties already share highways and utilities.
You keep the data
The Regional Scoreboard is free to every DMO, county government, and public institution in the region: density, movement intelligence, and platform metrics, with print-ready commission one-pagers every quarter and one-click grant statistics. Fragmented marketing produces anecdotes. A platform produces proof.
Start the conversation
Counties and public institutions join free, always. Operators: tell us what you run and where.
See the full demonstration
This platform is live with representative data for all eight counties. Ask us to walk your team through the county dashboard, the passport economics, and the regional data spine.