Regional Scoreboard · Data through June 2026 · published July 15
One region. One set of numbers.
The shared measurement layer for Northeast Tennessee's visitor economy: free to every DMO, county government, and public institution in the region. The DMO keeps the microphone; the platform keeps the source of truth.
Per-resident visitor spending density
The region's scoreboard number.
$0
Northeast Tennessee · per resident · 2024 anchor (TDTD)
Every $1,000 of density recovered ≈ $532M in new annual visitor spending
Prototype view. Region-level density anchors are actual 2024 figures (TN Dept. of Tourist Development; US Census). Greene County carries published 2024 TDTD actuals; other county monthly telemetry shown is illustrative sample data pending the Phase 2 geolocation license and county records feeds. Full methodology at /methods.
Washington County — this month
Commission quarterly one-pager →Visitor spending (TTM)
$312.4M
+6.2% YoY
Occupancy tax — June
$487K
+11.4% YoY
Multi-county trip rate
23.8%
+2.1 pts YoY
Median length of stay
1.9 nights
flat YoY
Overnight share of visits
41%
59% day-trip
Repeat visitation (24 mo)
34%
+3 pts YoY
Top origin markets
- 1. Knoxville DMA18.2%
- 2. Charlotte DMA12.7%
- 3. Tri-Cities (in-region)11.9%
- 4. Asheville DMA9.4%
- 5. Atlanta DMA7.1%
Top points of interest — visits
- Downtown Jonesborough64.2K
- Tennessee Hills — Jonesborough31.8K
- Buffalo Mountain trailheads27.5K
- Founders Park, Johnson City24.1K
- Watauga Lake access points19.6K
Sullivan County — this month
Commission quarterly one-pager →Visitor spending (TTM)
$391.7M
+7.1% YoY
Occupancy tax — June
$612K
+9.6% YoY
Multi-county trip rate
21.4%
+1.8 pts YoY
Median length of stay
2.1 nights
+0.1 YoY
Overnight share of visits
44%
56% day-trip
Repeat visitation (24 mo)
37%
+2 pts YoY
Top origin markets
- 1. Knoxville DMA16.8%
- 2. Charlotte DMA14.2%
- 3. Roanoke-Lynchburg10.3%
- 4. Atlanta DMA8.9%
- 5. Nashville DMA6.4%
Top points of interest — visits
- Bristol Motor Speedway118.4K
- Downtown Bristol / State Street72.6K
- Birthplace of Country Music Museum38.2K
- Tennessee Hills — Bristol33.5K
- South Holston Dam & tailwater21.9K
Direct visitor spending (2024)
$114.2M
+7.15% YoY · TDTD actual
Visitors (2024)
720,811
463.6K day · 257.2K overnight
State + local taxes (2024)
$10.4M
$6.19M state · $4.20M local
Tourism jobs (2024)
853
$26.7M labor income
Statewide rank (2024)
#22 of 95
unchanged from 2023
Tax savings per household
$370 / yr
statewide avg: $1,174
Every member county receives this view for its own geography, plus the print-ready commission one-pager each quarter and one-click grant statistics. Quarterly one-pagers: Sullivan · Washington · Carter · Unicoi · Johnson · Greene · Hawkins · Hancock.
Auditable by design
Every metric ships with a plain-language definition, source citation, data vintage, and known-limitations note. A number a commissioner can't trace is a number a rival can dispute.
Read the methodology