Greene County tourism report
Greene County Partnership / Discover Greeneville · Greene County TN — prepared for the county commission
2024
Annual snapshot · TDTD actuals
Direct visitor spending, 2024
$114.2M
up 7.15% over 2023 · fifth straight year of growth
State + local tax collections, 2024
$10.4M
$6.19M state · $4.20M local
What tourism saves each household
$370 / yr
in taxes, at current visitor levels
In plain terms
Visitors spent $114.2 million in Greene County in 2024, money earned by local restaurants, lodging, attractions, and shops. That activity supported 853 jobs and $26.7 million in labor income, produced $10.4 million in state and local taxes, and saves every county household an estimated $370 a year. Spending has grown every year since 2020, from $68.0M to $114.2M.
Density trend — dollars per resident
County: roughly $1,628 per resident (2024 spending ÷ 2020 Census population of 70,152) — regional goal is closing the gap with Sevier County ($38,822)
Top marketing result this quarter
Campaign attribution begins with the county's first tracked campaign on the platform.
35.7% of 2024 visits were overnight (257,234 of 720,811).
Regional context: Multi-county trip data publishes with the Phase 2 movement-intelligence license. Source: TN Dept. of Tourist Development 2024 County Travel Snapshot (Tourism Economics model).
Sources: TN Dept. of Tourist Development, county trustee records, regional movement data. Methodology at /methods. Figures are published 2024 actuals (TDTD County Travel Snapshot).
Intelligence by Xperistar